The days of NFL officials stretching the chains to measure for a first down as the crowd waits in anticipation are over — and some fans are sad to see them go. The league debuted its new virtual ...

The questions Brian Urlacher asked in July became common ones during the NFL preseason. Maybe even the reaction, too, because the Bears’ legendary linebacker was shocked when he first heard about the ...

The NFL plans to prioritize the use of electronic first down measurements in 2025. / Charles LeClaire-Imagn Images The NFL is planning to modernize the first down measurement system in 2025, league ...

KANSAS CITY, Mo. – The NFL announced a multitude of rule changes on Tuesday, including a new way to measure first downs for the 2025 season. The league will be using Sony’s Hawk-Eye technology as the ...

Goodbye, chain gang. Hello, technology. The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain gang and instead going with a ...

The NFL has replaced the traditional 10-yard chain measurement for first downs with a virtual system. The new system uses Sony's Hawk-Eye technology and six 8K cameras in each stadium to optically ...

The NFL debuted a new piece of technology on Thursday that should help eliminate some controversial calls. During the Hall of Fame Game between the Los Angeles Chargers and Detroit Lions, the NFL used ...