PRM4U has unveiled an upgraded social media management platform that equips agencies, marketers, and digital teams with ...

DUBLIN--(BUSINESS WIRE)--The "Multi-channel Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The multi-channel analytics market is projected ...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and ...

Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves. Phil ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

In last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics Team." He makes some very good points, and I'd like to build on his thesis today. There is much discussion ...

Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI. What is Google ...

Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its ...