autoevolution

I Tested Michelin's New Tire for the Porsche 911 GT3 RS: Is This Magic?

I traveled the world for so many years that I almost feared I'd never have the time for a family. So, I put everything on pause at one point. Being on the road for 11 months a year was exhausting. I ...
The Daily Dot

‘He’s just happy to help’: Mechanic says look for the tiny Michelin Man on your tires to use a clever, secret trick

Expert advice on this topic ranges considerably; for example, NerdWallet says that a set of tires can last anywhere from 36,000 to 75,000 miles, with the main caveat that tires should be replaced ...

What Automotive Company Should Follow Michelin's Lead And Create Its Own Fancy Award?

If you don't know already, Michelin the tire company and Michelin the fancy restaurant award-giver are the same company. That ...
New Atlas

Motoring, marketing, and the story of the Michelin Man

Michelin is the world's leading tire brand and has been for 120 years, but the Michelin Brothers did far more than just make good tires. Born in 1898, Bibendum (the Michelin Man) has communicated ...
The Drive

Michelin Still Not Interested in F1 Unless It Can Supply Tires That Don’t ‘Destroy Themselves’

Michelin's CEO tells The Drive the company simply doesn't agree with how F1 uses tire degradation to amp up the drama. In conversation with The Drive’s editor-in-chief Kyle Cheromcha, Michelin CEO ...