Meta Platforms (META) is revolutionizing digital advertising through unified AI models like Lattice, Andromeda, and GEM, driving superior ad performance. META’s Advantage+ system, leveraging these AI ...
Discover how Meta leverages ads on Facebook and Instagram while expanding into the metaverse with VR technologies.
Meta Platforms faces unprecedented demand for Meta Glasses that helps it diversify beyond ad revenue. Online ads provide a major capital engine that helps the company invest in more AI opportunities.
Meta Platforms META is infusing AI to improve content recommendations and ad ranking, which is driving user engagement and advertising revenue growth. In 2025, advertising revenues increased 22.1% ...
CEO Mark Zuckerberg wants to bring personal superintelligence to the masses.
Meta (META) is testing subscriptions across Instagram, Facebook and WhatsApp despite 40.1% operating margins. Meta generated $51.24B revenue in Q3 2025. AI-driven ad targeting is cannibalizing Meta’s ...
Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...
Meta Platforms is ramping CapEx, with 2026 guidance of $115–135 billion, fueling concerns over near-term ROIC compression.
Meta plans a massive $135 billion AI investment by 2026, pivoting from its nearly $80 billion in Metaverse losses to bolster its core advertising business. Unlike the failed Metaverse, AI is already ...
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