Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Lipstick is one of the most powerful tools in any makeup bag, but not every shade or finish gets the same reaction. Men often ...

Lipstick, historically associated with femininity and women’s beauty routines, is breaking gender boundaries and rapidly becoming essential in many men's grooming kits. In recent years, makeup trends ...

Maximalist makeup has been immortalised in Instagram selfies over the years. While it may not be a makeup lover's everyday go-to in 2023, full glam definitely has its place. Now, it seems to be more ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...