"The response to 'Prens' just shows how strong the demand for high-quality, locally produced originals is and highlights Max as the home of this type of content," says top executive Deniz Şaşmaz Oflaz ...

Warner Bros. Discovery’s decision to return to the HBO Max brand for its streaming service was the elephant in the room that Jose Maria Caro, director of Max Local Original Production at WBD, Spain, ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning during ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is ...

One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros. Discovery have come to their senses, and after two years of branding the company ...

Nicole Ari Parker, Kristin Davis, Sarah Jessica Parker, Sarita Choudhury and Cynthia Nixon, from left to right, attend the May premiere of "And Just Like That..." Season 3 in New York City. The season ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

HBO and HBO Max chief Casey Bloys showed off the brand’s upcoming slate during a press preview event at the company’s Hudson ...

It’s official, folks: HBO Max is back. Streamers woke up this morning to an update that replaced the “Max” on their apps with “HBO Max,” putting an end to a rebranding exercise that never quite took ...

HBO Max is forging its own path in the streaming original drama space by adopting the model of its Emmy-winning The Pitt, ...