Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In ...

This paper adresses itself to two intelligence of marketing information systems. The first refers to a basic philosophy and management acceptance of an intelligence system; the second relates to the ...