Stanford University alumni are receiving the largest average annual salary of college graduates in the marketing industry, according to a new ranking of undergraduate schools. A Stanford graduate ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

While reading one of the new higher-education-business magazines that seem to have sprung up like weeds in the past few years, I came across two articles that made me want to reach for a figurative ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Our marketing rankings showcase the schools offering the best online undergraduate marketing programs this year. We based our calculations on the quantifiable factors that we believe contribute to the ...

Many colleges have found it beneficial to increase digital marketing efforts during this time, including paid search and paid social, to effectively target the specific audiences they need to reach.

Choosing a college isn't what it used to be. You're not just flipping through brochures or visiting campuses. Now, schools fight for your attention with social media ads, student influencers, and ...