By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

Looking back, we can safely say 2021 was a banner year for location technology. Many companies started discovering and testing the benefits of knowing where assets are located, analyzing how they move ...

Location-based services allow you to report your current location in real time to a given platform. This is usually done by checking into locations — such as restaurants, retail shops, airports — ...

In an effort to improve and enhance how businesses use IoT, Microsoft has unveiled Azure Location Based Services. The new cloud offering will give "location-based insights" to business customers. At ...

If you’re not up on this hot trend yet, location-based services (LBS) are services delivered through a mobile app that identifies a user’s current location via GPS or Wi-Fi. Location-based apps have ...

When we talk about "posts," many people’s minds are immediately drawn to Twitter, Instagram or other social networks. These sources are great for helping companies deliver their messages and positions ...

Together with an ecosystem of partners, Microsoft’s cloud offers enterprise customers choice and options for using location data to solve issues such as asset location tracking, fleet management and ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. Combining mobile and location-based services, social tools such as Foursquare and Yelp have been changing the way customers interact with ...

Brands have been using location-based data for years to improve customer experience. Here's how. According to 451 Research, location-based data can help marketers and brands provide better experiences ...

Need to get directions when you are lost? Want to know if your friends are in the neighborhood? Location-based services—applications and websites that provide services based on your current ...

I wore the world's first HDR10 smart glasses TCL's new E Ink tablet beats the Remarkable and Kindle Anker's new charger is one of the most unique I've ever seen Best laptop cooling pads Best flip ...