In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

This year, Liberty London has enchanted viewers with a Christmas window collaboration inspired by the cinematic release of Wicked. The displays invite viewers into the magical world of Oz, combining ...

Holiday window displays are a year-round process. At the start of the year, a theme is chosen and a plan is devised, then they’re constructed until the day they’re unveiled, David Hoey, senior ...

No holiday shopping season would be complete without festive window displays. For more than a century, it's been a tradition for department stores and local shops alike to entice shoppers to come ...

The first time I went to Savannah—a quick weekend trip down from Charleston, South Carolina—I came prepared with a long list of stores I wanted to pop into. After years of scrolling Instagram and ...