'It's a unique scenario' - Inside Lidl's first ever pub

The supermarket chain Lidl owns and operates The Middle Ale, a 'world first' for the brand.

Lidl opens its first pub – and yes, it sells its own-brand drinks and snacks

LIDL has thrown open the doors to its first pub today – and drinkers will be delighted. The supermarket giant has opened The Middle Ale bar and off-licence next to its existing Lidl store in ...

Why is Lidl opening a pub?

The debate about about what seems like a bizarre idea of having a cold pint after exploring the store's well known middle ...
Forbes

Grocer Cheers Ruling As First In-Store Lidl Pub Takes Big Step Forward

Have your ever been strolling the aisles of your local grocery store and thought to yourself that you could just do with taking the weight off for 10 minutes or so with a little beverage? Likely two ...
CNN

Discount grocery chain Lidl to open its first pub

German discount grocery chain Lidl has begun building its first ever pub, which is expected to open this summer. The pub and its associated liquor store, located in Northern Ireland, will offer Lidl’s ...
Independent.ie

‘An important milestone’ – Lidl opens its first pub in Ireland after row over off-licence

Supermarket chain Lidl has opened the doors to its first pub in Ireland because it could not get permission to sell alcohol in one of its existing supermarkets. The Middle Ale bar and off-licence is ...
Independent.ie

Curious case of Lidl and the pub it promised to replace is nearing a happy ending

Mr O’Hanlon said the residents association welcomed the confirmation from Lidl that it is close to finalising a deal on the ...

‘It’s pretty unique’: Look inside world’s first Lidl pub as it prepares to open in Co Down

The world’s first Lidl pub is set to open in Dundonald on Thursday. The German supermarket giant has invested £500,000 in the aptly named Middle Ale, which will seat 60 and has brought eight new jobs ...

Lidl opens first-ever pub, The Middle Ale

Lidl opens first-ever pub, The Middle Ale, in ‘milestone moment’ for supermarket chain - The move is a strategic manouevre to navigate Northern Ireland's strict alcohol licensing laws ...
Daily Mail on MSN

Inside Lidl's first-ever pub: Discount supermarket chain opens £500,000 60-seat bar

With its colour scheme of red, yellow and blue, it could not be clearer who owns the newest pub in Dundonald, Northern Ireland, which opened to punters today.
Bluewin

Lidl Opens First Pub in Northern Ireland

The German grocery discounter Lidl has entered the pub business in Northern Ireland. At the “Middle Ale” in Dundonald near Belfast, up to 60 guests can enjoy a pint—and pick up some alcohol to take ...
Yahoo

'It's a unique scenario' - Inside Lidl's first ever pub

Add Yahoo as a preferred source to see more of our stories on Google. The pub is a world first for the brand [BBC] When you enter The Middle Ale, it may look like a regular pub, but the reality is far ...