The tennis lifestyle brand's newest initiative is among several marketing opportunities during the tournament that takes ...

Lacoste has reimagined its iconic crocodile logo as a "GOAT" (Greatest of all time) in a new capsule collection celebrating ...

In honor of the greatest tennis player of all time, Novak Djokovic has paired up with Lacoste to bring an exciting yet ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste ...

The redesign honors Novak Djokovic as he eyes another historic win at the U.S. Open, as Vuori, ON, and New Balance shake up ...

LACOSTE have given its iconic logo a makeover for Novak Djokovic ahead of the US Open. The French sports brand, which was ...

Lacoste has reimagined its iconic crocodile logo as a GOAT in a limited-edition collection celebrating Novak Djokovic's ...

From Fifth Avenue to Flushing Meadows, players have been busy on and off the court ahead of the year’s final Grand Slam.

By swapping their signature crocodile for goat, Lacoste hails Djokovic's unmatched achievements and his enduring impact. He ...

Lacoste and Highsnobiety have collaborated on a limited-edition sneaker and apparel collection inspired by laidback French luxury and tennis.

You haven't seen the last of Venus Williams at the 2025 US Open. Though she lost the first mixed doubles match, the tennis ...

Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.