See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A campaign by environmentalist group Greenpeace, including a video ...

Since the 1960s, Lego has had a series of co-branding marketing partnerships with Shell, and children around the world could play with Shell-branded Lego sets. Today, this partnership comes to an end: ...

STOCKHOLM - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell (IW 1000/2), bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil ...

Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...

Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...

Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with oil giant Shell. The environmental campaigners created ...