The ‘Star Wars’ legend discusses LEGO SMART Play, generational fandom, and stepping into his new J.E.D.I. role.
Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ...
In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...
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