NEW YORK, Feb. 14, 2026 /PRNewswire/ -- Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets ...
NEW YORK, March 1, 2025 /PRNewswire/ -- Today, the LEGO Group unveils its largest product portfolio at Toy Fair 2025, highlighted by the first sets from the newly revealed LEGO® Bluey™ theme in ...
Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...
Further, the brand unveils four new sets including the LEGO Ideas Peanuts: Snoopy's Doghouse set, LEGO DUPLO® 3in1 Creative Ramps with Vehicles set, LEGO NINJAGO® X-1 Ninja Charger 15th Anniversary ...
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