Netflix’s new “mystery box” feature sounds like a kids-themed take on Netflix’s “Play Something” shuffle button. Netflix has steadily been investing in the version of its service for kids.

Netflix’s “Kids Mystery Box” feature has officially rolled out to Android devices today, allowing users to discover shows and TV characters.

Calling Pinhead! Now you can buy the shape shifting Hellraiser Puzzle Box as a toy for you and your child to play with together. Yes, really.

Bonkers Toys will manufacture and distribute toys including plush, role play, mystery merch boxes and more to launch at major retailers in Spring 2026.

Netflix is tempting tykes with a "Mystery Box," which will reveal a TV show or movie kids haven't seen before.

L.O.L. Surprise Dolls and similarly in-demand “unboxing” toys are just the latest iteration of a perennially popular gimmick—that works on both kids and adults.