Netflix’s new “mystery box” feature sounds like a kids-themed take on Netflix’s “Play Something” shuffle button. Netflix has steadily been investing in the version of its service for kids.

Bonkers Toys will manufacture and distribute toys including plush, role play, mystery merch boxes and more to launch at major retailers in Spring 2026.

Netflix’s “Kids Mystery Box” feature has officially rolled out to Android devices today, allowing users to discover shows and TV characters.