Currently worth nearly US$154 billion, Japan’s entertainment and media market is predicted to grow to more than $170 billion by 2020. That compares to nearly $767 billion in the US, and $264 billion ...

Researchers at University of Tsukuba examined Japanese-language Instagram advertisements to determine how the linguistic features of ad copy are associated with click-through rates (CTR). The findings ...

Why Food Product Ads in Japan Look Exactly Like the Real Thing — And What the World Can Learn Walk into any convenience store in Tokyo, Osaka, or Kyoto and pick up a packaged meal, snack, or dessert.

Japan has always been known internationally for doing things in its own way, at its own pace. But people unfamiliar with the country’s advertising industry might still be surprised to learn that the ...