Instagram is introducing a new tool that lets you see and control your algorithm, starting with Reels, the company announced ...

Instagram really wants you to post Reels — they’ll even pay you up to $10,000 for one, if you’re lucky. But creators are confused about what factors determine how big a bonus they’re eligible for from ...

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How do TikTok and Facebook's Instagram Reels compare on paid advertising performance? Ad-design platform Creatopy ran a study between Sept. 14 and Oct.5 testing similar campaigns on each platform. The ...

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Instagram Reels is the short video platform of the Meta-owned social network (formerly Facebook) that competes directly with TikTok. As a way to attract even more content creators, the company is now ...

Facebook is doing more imitation in what’s sincerest form of flattery to the massively popular TikTok app, which now has 1 billion monthly users. A little more than a year after the launch of ...

is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 after several years covering news at Engadget. A little over a month after Facebook ...

When Christian Koch and Aren Andersen began making pop songs together, in early 2020, most everyone in Nashville gave them the same advice: coming up with quality songs was great, but if they wanted ...

Instagram recently rolled out a new advertising opportunity: It launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor following news across tech, culture, policy, and entertainment. He joined The Verge in 2021 ...

Discover how the Instagram algorithm works in 2023 from CEO Adam Mosseri and get answers about ranking, reach, and shadowbanning. Adam Mosseri, CEO of Instagram, released a new video and blog post ...