Instagram is a major player in the social media landscape as users head toward 2025 since it provides both people and companies with a strong forum to interact, communicate, and increase their web ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements and ad revenue across its platforms. According to intelligence firm Sensor ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

Instagram is introducing a new tool that lets you see and control your algorithm, starting with Reels, the company announced on Wednesday. The new tool, called “Your Algorithm,” lets you view the ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

A commonly expressed frustration with algorithmically-driven apps like Instagram is that users have no control over their feeds. They are instead shown what the app thinks they want to see, which is ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Instagram is expanding Reels-viewing beyond mobile, the social network announced on Tuesday. The company is piloting IG for TV, a new experience that lets you watch Reels on TV, starting with Amazon ...

The last few days of December are no longer just about parties and holidays. For many people, it is also about looking back at the year that went by. Instagram's year-end recap posts have become a ...

Instagram long-form videos have previously been a possibility the company has ruled out, but its head Adam Mosseri now says that it might be that the platform needs it. One thing he is promising is a ...