The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. First, a quick review. The meta description ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

Do meta descriptions still matter in SEO? Yes. But maybe not for the reasons you initially think of. Because you still need meta descriptions, there are some best practices you need to follow when ...

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...

Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta ...

Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long. Google told Search Engine Land that even though ...