Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

I am a beauty and style contributor at Forbes Vetted. Choosing the right foundation starts with understanding your skin type and concerns. This process often involves trial and error, so don’t be ...

When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.