It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Online search and Google are synonymous. About 90 percent of all searches on the web run through Google, giving the company an enormous role in directing the worldwide flow of information on the ...

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

AI Mode is Google’s latest effort to give an AI flair to its search function. Describing it as its “most powerful AI search”, Google uses Gemini 2.5’s capabilities to allow users to ask questions ...

Google AI Mode has been supercharged by the latest Gemini update, but should it really become your default way to search?