Forbes contributors publish independent expert analyses and insights. Michael Goldstein is a journalist and playwright based in Los Angeles. Despite unusual rain and cold, the 137th Rose Parade kicked ...

Despite a historic downpour and a few more empty seats than usual, the 137th Rose Parade pressed forward in the soggy air on Thursday, featuring marching bands, float riders, a Rose Court donning ...

The iconic Rose Parade returns on January 1, 2026, transforming the streets of Pasadena, California, into a vibrant, flower-covered celebration to welcome the New Year. Presented by Honda, the 137th ...

The Rose Parade’s 2026 Sweepstakes Award, marking the most beautiful entry, was presented to the Cal Poly Universities early Thursday. This is the seventh time a self-built float has been honored with ...

Add Yahoo as a preferred source to see more of our stories on Google. Rose Parade fans still have time to visit Floatfest for an up-close look at this year’s floats if they’re near Pasadena on Friday ...