Gaana’s Mid-Year Magicians 2025 campaign highlights a big shift in Indian music preferences. Regional artists like Sanju Rathod, Masoom Sharma, Shilpi Raj, and Sai Abhyyankar are topping charts ...

From “Alexa, gaana bajaao” to “Alexa, light jalao” and more, Indian users are making millions of Hindi requests every day to Amazon’s voice assistant. Some of these are getting answered ...

Gaana’s Mid-Year Magicians report points out that while Bollywood is evergreen, the most-streamed artists so far this year are no longer limited to the film music.