After going viral one summer, this brand saw a shortage due to selling out so fast. It's now the top brand, comprising about ...

You know what? This might work. Energy drinks have unraveled the Firecracker code, after all.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

In the past decade, an entirely new category of canned beverages has taken the U.S. by storm. Hard seltzer — a combination of sparkling water, alcohol, and a typically fruity flavoring — has become a ...

Between the years of 2016 and 2020 hard seltzer sales grew at triple-digit rates. Most of this growth was due to the launch of White Claw, which continues to dominate the market, but what other brands ...

Hard seltzers, such as Press Premium Alcohol Seltzer, are attracting younger consumers away from other beverages such as beer, wine, and distilled spirits. Young adults, aged 30-44, are the biggest ...

Study Links Heavy Hard Seltzer Drinking to Newly Identified Medical Disorder ...

Summer is here, but you may want to think twice about grabbing a hard seltzer. "Overconsumption of hard seltzer" can lead to the development of a new type of seizure disorder, researchers have learned ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

Earlier this month, Popeyes announced it would give away free chicken wings if either the Baltimore Ravens or the Buffalo Bills won the Super Bowl. It called the promo “Wings for Wings,” and those ...