Hallmark exec Lisa Hamilton Daly breaks down which content will air on the Hallmark Channel vs. the new streaming app.

Hallmark Media is mixing things up. Beginning in the fall, the company’s streaming app, Hallmark Movies Now, will be rebranded as Hallmark+, and it’s bridging the gap between shoppers and ...

Hallmark Channel kicks off its annual Christmas in July event on Saturday, July 5, with four new movie premieres airing throughout the month. Each film airs Saturday night at 8 p.m. Eastern.