Gucci Beauty is promoting its Bloom Profumo di Fiori fragrance with an augmented reality (AR) experience that invites users of photo-messaging app Snapchat to step into a virtual "garden of dreams," ...

Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori. For a limited time, Snapchatters in the U.S. can access the lens via Lens ...

First fashion and accessories and now Alessandro Michele is about to put his stamp on Gucci‘s fragrance portfolio. The Italian luxury brand will this week unveil its latest scent, Gucci Bloom, the ...

Jodie Turner-Smith’s latest role has her smelling roses. The actress and former ESSENCE cover star is the face of Profumo di Fiori, the newest fragrance in the Gucci Bloom collection. She tells us ...

Gucci’s Bloom Eau de Parfum’s top notes include rangoon creeper, a unique plant that’s known to change color in bloom and adds a powdery scent that veers toward the light and airy. The middle and ...

Creative Director Michele sure knew what he was doing when he recruited his Gucci girl gang. Announcing that he selected the three women based on “their authenticity, vitality and diversity,” the cool ...