A common question I see asked in the SEO/SEM forums is why don't the analytics in Google Webmaster Tools, where it says click throughs and the metrics in terms of traffic to your site in Google ...

Monitoring website traffic is crucial to knowing the interaction of your audience with the content, spotting the areas where ...

A free service from Google that captures a website's statistics. JavaScript code is embedded within each Web page, and when the page is rendered, the details of that request are sent to Google's ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside Google started its spring cleaning a little early this year in the form of ...

Google launched saved comparisons for quickly filtering Analytics data. Save customized segment comparisons to your GA4 properties. The feature can potentially streamline workflows and boost ...

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with ...

Google has expanded the amount of data accessible by the Search Console Search Analytics API. Users now have access to the full 16 months of data that is provided by the web UI. The web version of ...

Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product reviews ...