Just six months after walking back another of its privacy focused changes, Google is once more making changes to how it handles private user data in Google Chrome and its related applications. The ...

Most discussion of Google’s Privacy Sandbox proposals have focused on what they mean for the Chrome browser. After all, it’s Chrome’s deprecation of cookies that has seemed to be the motivating force ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

Google has dramatically changed course on its proposals to deprecate third-party cookies in its Chrome web browser in favour of a “new experience” that it claims will enable people to make an ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...