A video launched today on TaylorMade’s YouTube channel and it’s a really interesting look into a Tour fitting. While it didn’t cover every facet of a fitting, the 10-minute video — which features ...

Neil Tappin travels to The Kingdom London at The Grove, TaylorMade's new elite custom fitting venue to see what it's all ...

For years, most golfers picked a golf ball for all the wrong reasons. They played what their favorite tour player played.

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Last week we shared the (viral) video of PGA Tour pro Zac Blair going "undercover" to get a golf club fitting. We found it funny and good-natured. Sure, the guy doing the club fitting took some ...

Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot. That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag ...