Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

We talk a lot about revenge bodies and glow-ups, but not so much about bodies that are just getting their spark back. This is unfortunate, especially for people whose trauma or abuse is still fresh, ...

Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

OnMilwaukee's senior writer Molly Snyder got a perm without having to time-travel back to 1987. Here's how it turned out. I got a perm – as in a permanent wave for my hair – without having to ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

While "the cost depends on where you go to get it and the skill of the person administering it," says Philippe Depeyrot, co-owner of Salon Bisoux in Washington DC, you can expect a high-quality perm ...