Spotify's Gen Z Report Reveals Music, Brand Loyalty & Culture Trends

The streaming service's 2026 "Culture Next" report looks at how the next generation is showing up on the platform based on ...
MSN on MSN

The streaming cancellation strategy Gen Z uses that could save you $500 a year

Gen Z rotates streaming services instead of stacking them — and the savings can add up significantly. Here's how the strategy ...

Gen Z is the most likely to cancel Netflix and go to the movies, study shows

A new study suggests Gen Z's entertainment habits may be changing in ways that could reshape the future of streaming ...
Yahoo

More than half of Gen Z users renew and cancel streaming services just for one title: study

More than half of Gen Z will take out a streaming subscription just to watch one particular show or movie before canceling it again, a new report has found. The analysis by Dentsu and IGN ...
AOL

Gen Z Is Ditching Streaming For Physical Media - Here's Why

A young woman looking through physical media at a store - Phynart Studio/Getty Images Streaming services that allow us to watch movies and TV shows and listen to music may seem like they dominate the ...
Variety

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a ...