Fashion brands built upon sustainability values have been scaling back their eco-driven marketing and shifting their focus back to the products themselves. Clothing company leaders refer to the ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...

A career in fashion marketing may span from a simple position marketing a fashion retailer to a corporate career with a major fashion brand. Depending on your career path, you may need to do more than ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Katie Robinson is a sustainable fashion journalist, content creator and campaigner, with experience working in fashion marketing.

Patsy Perry does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Rihanna’s belly, Florence Pugh’s shorts and Cate Blanchett’s archival velvet brought new relevance to awards show dressing. Rihanna, pregnancy-style icon, in her first look of the ...

What is Fashion Industry & Merchandising? Drexel’s innovative Fashion Industry & Merchandising (FIM) major integrates visual design, merchandising, and business acumen for the fashion lifestyle ...