In Ralph Lauren’s latest campaign, Black men, women, and children wear the brand’s traditionally preppy clothes against idyllic coastal backdrops. The collection isn’t just some sort of woke fantasy ...

Social media users have called the luxury Italian fashion brand's artificial intelligence-made adverts "cheap" and "lazy".

Strong results from Abercrombie & Fitch, Gap, and Urban Outfitters power their stocks, prompting investors to revise their ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Fashion retailers are investing heavily in celebrity partnerships for ...

Sydney Sweeney is setting the record straight on where she stands regarding her controversial American Eagle jeans commercial ...

Italian fashion house Valentino is facing backlash over a series of “uncomfortable” AI images used to advertise one of its ...

Fashion’s putting on heirs. From catwalks to campaigns, from haute magazines to New York Fashion Week, a fresh crop of celebrities’ kiddies — those ever-notorious “nepo babies” — are storming the ...

After the runway shows and presentations, the momentum keeps stirring all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

This year, brands have begun experimenting with AI-generated campaigns, to mixed reviews. Some received backlash: social media users labelled August’s J Crew x Vans AI campaign “slop” and “cheap”, and ...

One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company’s latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.