HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

Good reviews are important. Shoppers depend on customer reviews to make the right decisions. They are also a determining factor in ranking algorithms and can lead to better visibility and more sales.

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Closing forever” or family hardship claims are meant to rush you into buying without doing any research. Big discounts on ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...

Online reviews are great in theory, but the onslaught of fake reviews means it’s too easy to buy a product you shouldn’t trust. That’s why I look for certain signs to identify phony and worthless ...

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and ...

The US Federal Trade Commission (FTC) has made some pretty big changes to how companies are allowed to present themselves on the internet, effectively outlawing fake reviews, reviews posted by company ...

Temu’s deals are often unbeatable, and its product ratings are usually excellent. But take a closer look, and you’ll see that not all reviews are genuine. I've bought a few items on Temu over the ...

HONOLULU (KHON2) – When shopping online, do you like to look at reviews? Experts caution that sometimes those reviews could be fake, especially for items or brands you’re not familiar with. And the ...

Amazon has vowed to fight fake reviews in the United Kingdom. This is due to a watchdog releasing a report. The Competition and Markets Authority, which began looking at the issue of fake reviews on ...

SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) has filed lawsuits against fake review brokers who orchestrate the posting of incentivized and misleading product reviews, in exchange for money or free ...