Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.

Once a TikTok wannabe, Instagram’s video feature is now a hit with users and advertisers. Can it make the leap to television?

Despite some missteps with Instagram, Meta is marching forward with its plan to make Reels a bigger component of its apps in an attempt to better compete with TikTok. It's rolling out several updates ...

Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products ...

Meta sees Reels as an important aspect of its apps, and the platform is rolling out some new features for the format on Facebook. For one thing, Facebook is extending the maximum length of Reels to 90 ...

Meta's Reels began as a hasty response to TikTok's viral dominance. Five years later, the company's short-form video product has become one of its most significant ...

Short-term video feeds are dominating social media platforms, with TikTok and its 1-billion-plus monthly global users being the one to beat. To compete, Meta announced on Thursday that Instagram and ...

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short ...

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Meta announced today that it’s launching new Reels features for Instagram and Facebook. Most notably, the company is rolling out an “Add Yours” sticker for Reels on both social networks. The sticker ...

In a new video campaign that has been posted on Facebook, Meta launches new features for their two top social media platforms, including the "Add Yours" stickers from Instagram Stories, which have now ...

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