More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and ...

Thousands of ads on Facebook and Instagram have promoted “fuel filters” using videos demonstrating how they can be easily modified into gun silencers—a process that, without federal approval, could ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Instagram has introduced a new round of API upgrades that enhance measurement depth, improve publishing flexibility, and streamline collaboration workflows for developers and marketers. The update ...

Want to take your Facebook Page to the next level? Follow these eight Facebook marketing tips to revitalize a boring Page. TikTok and Instagram may be taking their moment to shine, but Facebook is a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...