The American Legacy Foundation’s national EX® campaign, which ran on radio and television in 2008, was designed to promote smoking cessation among adult smokers. The incremental societal cost of EX, ...

Please provide your email address to receive an email when new articles are posted on . Higher smoking abstinence with mobile-based behavioral support from ex-smokers did not reach significance vs.

If you've ever turned on the TV to see a harrowing story of a person with a hole in their throat warning against the dangers of smoking, you witnessed an ad by the Tips From Former Smokers campaign.

The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...

The most reliable predictor of an ex-smoker's relapse isn't strong urges to smoke or low confidence in the ability to stay off tobacco—it's weariness with the efforts to remain a non-smoker, according ...

Ex-smokers appear to return to smoking most often because they're exhausted from the constant vigilance needed to remain a non-smoker. This effect is called psychological cessation fatigue, and its ...