Last year, a quarter of the workforce looked for a new job. That’s 1 in 4 employees intending to quit. How has your organization fared during this Great Resignation? If you’re like many, you likely ...

Companies have discovered the untapped marketing value of their employees and how they can become assets in their efforts to raise awareness about the benefits of their products and services. Social ...

Your employees can be your most dedicated brand advocates, but only if you create the right environment in your business. Having employees who help to spread the word about your business is valuable ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s competitive market, companies are constantly ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Employees make powerful advocates because of their reach, their credibility, and the relevance of their audience. Most of your employees can reach hundreds, if not thousands of people. On social ...

Conventional marketing wisdom would say a brand—the features that distinguish a company’s products or services—should primarily appeal to audiences outside the organization. The elements of a ...

Indore (Madhya pradesh): A new study by IIM Indore faculty member Prof Manoj Motiani revealed that customer-centric ...

Marketing. When most people hear the word, they think of marketing to prospective customers, or to existing ones. Essentially, they think of marketing as an externally-focused business function. But ...

There's no longer any doubt that remote work is here to stay: 98% of remote workers surveyed for Buffer's 2023 State of Remote Work said they would like to work remotely, at least some of the time, ...