As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Apple's new 'pro-family' holiday ad has left viewers stunned with its emotional, pro-family message. The commercial pulls on the heartstrings to promote the hearing aid function of the new AirPods ...

Advertisers in 2025 will pay an average of $8 million to air a 30-second-long commercial during the Super Bowl LVI broadcast. If Google were to run the entire two minute ad, it would have cost the ...

Apple's ad, though, paints a different scenario. In the video, which you can view on YouTube, a teenager opens her Christmas gift in front of her parents. It's a guitar, and as she tears into the ...

A new study from yaman.AI finds that over 60% of locally produced radio ads fail to meet creative effectiveness standards ...

YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most emotionally impactful moments. The tool determines the perfect time ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

"As radio stations nationwide grapple with AI adoption in creative departments, we're seeing a troubling trend in commercial ...

At first viewing, the commercial may lack the emotional punch of Publix’s Kleenex-worthy holiday commercials of the past. But watch this year’s ad again and you’ll see the subtle message ...

The 60-second ad, titled "Typical Americans," including clips of various men and women performing inspiring acts of kindness and bravery, and towards the end it also included two quick clips of ...

Ads from this year’s Presidential Election are 33% more likely to make people feel intense negative emotions and 6% more likely to make you feel emotional. Normally, when we analyse ads we tend to ...