Apple's new 'pro-family' holiday ad has left viewers stunned with its emotional, pro-family message. The commercial pulls on the heartstrings to promote the hearing aid function of the new AirPods ...

Apple's ad, though, paints a different scenario. In the video, which you can view on YouTube, a teenager opens her Christmas gift in front of her parents. It's a guitar, and as she tears into the ...

At first viewing, the commercial may lack the emotional punch of Publix’s Kleenex-worthy holiday commercials of the past. But watch this year’s ad again and you’ll see the subtle message ...

Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film.

YouTube is gearing up to exploit psychology and emotions with perfectly timed ad disruptions. No, it's not Black Mirror, and yes, it's thanks to AI ...

Advertisers in 2025 will pay an average of $8 million to air a 30-second-long commercial during the Super Bowl LVI broadcast. If Google were to run the entire two minute ad, it would have cost the ...

Publix didn't have a Thanksgiving commercial for 2023, but its 2022 Thanksgiving ad was probably one of the store’s most emotional to-date. It shows a young woman’s Thanksgiving spent away ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...