Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...
Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...
Chris Thomas was a reporter at Android Police from 2022 until 2025. YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most ...
Video advertising that entertains is more likely to drive market share than functional and instructive ads, effectiveness research from Orlando Wood and Peter Field says. The new research into online ...
LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...
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