Chris Christie has claimed that the Trump campaign’s most effective ad during the 2024 race was one which focused on attacking Kamala Harris’s transgender rights policy. The former Donald Trump ...

The new release from the Orlando marketing agency provides a practical framework for brands and agencies seeking ...

Stella McCartney sure likes to generate a few headlines with the unveiling of every advertising campaign. McCartney had Kendall Jenner essentially become a horse whisperer with the Fall 2024 campaign ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

WebFX reports that AI can enhance social media strategies through automation, targeted ads, and customer engagement, boosting ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to the shrinking importance of broadcast TV and ...

The Campaign School at Yale kicked off at Yale’s School of Law for a full-week of campaign training. The prestigious program has been around for 29 years with this year's class being composed of 79 ...

Post-campaign analysis examines the results against the initially set objectives. Lessons learned and data gathered contribute to the creation of more robust future campaigns. Effective campaign ...