Stella McCartney sure likes to generate a few headlines with the unveiling of every advertising campaign. McCartney had Kendall Jenner essentially become a horse whisperer with the Fall 2024 campaign ...

The new release from the Orlando marketing agency provides a practical framework for brands and agencies seeking ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

Proclaiming the end of the big brand campaign is an all-too-common narrative in the advertising press. Influential industry voices consistently point to the shrinking importance of broadcast TV and ...

Use these strategies to make sure your marketing campaigns are meeting your business goals. Campaign management is the planning, executing, monitoring, and analyzing of marketing initiatives. It is a ...

The Campaign School at Yale kicked off at Yale’s School of Law for a full-week of campaign training. The prestigious program has been around for 29 years with this year's class being composed of 79 ...

Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame — it’s ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...