Learn how to create perfectly lifted, natural-looking brows with e.l.f. Brow Lift Clear. Tips, tricks, and a full demo for ...

The bestselling mascara from e.l.f. is "formulated with fibers to give your lashes limitless length and definition for a naturally-enhanced look." Its wand is narrow and flexible, which helps ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park and Ziwe ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

Are you on TikTok? If you're not, you should be. I mean, I barely am, and even I can keep up with the most-recommended products of the day. Like e.l.f. cosmetics, for example. When I started to see ...