If you run an ecommerce business, you already know how competitive online selling can be. New stores launch every day, ads keep getting more expensive, and customers expect brands to look professional ...

In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. Starting an e-commerce ...

You’ve built a great e-commerce website or a brand that seamlessly serves your local customers. But now, it’s time to take that success to a global audience by creating an equally smooth shopping ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

As a 3X founder and veteran book publisher, I've brought thousands of authors to market, including several that climbed the New York Times bestseller list. Like most publishers, I always relied on ...

When the average person thinks of ecommerce, they likely imagine a dropshipping business. Dropshipping hit its peak several years ago when influencers popularized the notion that it was an outstanding ...

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. E-commerce ...