Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar ...

AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas Longhorns quarterback Quinn Ewers gets deputized. It’s the seventh season of ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

Owner Keurig Dr Pepper wants to bring the 120-year-old brand back into the conversation as more soda drinkers gravitate ...

NEW YORK (AP) - Dudes don't drink diet. That's the idea behind Dr. Pepper "Ten", a 10-calorie soft drink Dr. Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

They looked a bit out of place, the ad agency execs and their camera crew wearing Dr Pepper gear at the College Football Playoff National Championship more than six years ago. They weren't pulling for ...