Commercials have risen in cost from $600,000 for a 30-second spot in 1987, to $2.1 million in 2000, to $7 million this year.

But the 2000s showed Disney it didn't have to make musicals to create a solid story. And it could heighten its modern, non-musical films with song.

The success of Freakier Friday should be an indicator that Disney original movies still have an audience, and more sequels should be on the cards.

Disney has declared sell-out of the approximately 60 to 70 commercial slots it sells in each year’s Oscars broadcast on ABC, a little more than 48 hours before the Sunday program.