Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

The days of mail-only campaigns are over. We live in a very digital world, so mail campaigns today need to integrate seamlessly into the overall whole to maximize ROI and ensure every target consumer ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...

thousands of dollars in advertising costs by mailing community-related information directly to residents. The first mailing in late April went to more than 6,300 homes and addresses in Kingston.

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

In the GartnerG2 report "E-Mail Savings Threaten a $196.8 Billion Direct Mail Market," analysts said e-mail marketing has become a more cost-effective way to acquire and retain customers. The research ...